Over the years, I have told clients that they can have the most beautiful or professional looking web site on the internet, and it does them no good at all unless they can get people to VISIT their website.

So.. how do you get people to visit your web site that has been so nicely designed? There are many many ways to do this, and I would have to write a book in order to explain and list them all (the ones that I KNOW of anyway!). But I can honestly say that there are two very special words that will provide fantastic results for getting people to your website … the two magic words are ACTIVE CONTENT.

Having a wordpress blog as an integral part of your web presence, is one of the best ways to get that active content going. Have you ever heard the phrase “content is king”? Well, this is a very popular phrase that search engine optimization specialists will use to let you know that the content on your website is very important for the search engine spiders.

This probably goes without saying but I will say it anyway.  It really does no good for us to install Word Press and design you a professional wordpress template, if you are not going to do anything with it. It is recommended that you add to your web site frequently – either weekly or better yet – daily if possible.

This is because search engines like google and yahoo want to see fresh information on web sites.  As they visit your site and see that there is active content, they will continue to visit, index pages and rank those pages.

It is important to note that if you have a website about apples, you certainly don’t want to be adding posts to your website about…. say grapes… because not only are the search engines looking for active content, they are also looking for key words – and how many times you use those keywords (called keyword density) in the text of your wordpress website.

Take advantage of having a wordpress website by utilizing some of the the vast amount of plugins and tools that have been written.

And most importantly remember that content is king and wordpress is one of the easiest solutions for you as a website owner to capitalize on supplying that active content to your customers and the search engines!

Comments are closed.